There are many processes that take place before an organization can get its products to the customers of the final user. The work does not therefore end at production availing the goods the market. Marketing is an activity that is mandatory and very vital for goods and services produced to reach the final point in the supply chain. A number of activities are involved in marketing which are distribution, promotion, pricing in the planning that is involved so that the customer gets what they need. Considering the needs of the customer and doing everything possible to make them is just the first that aims at creating relationships with them. As the organizations get to interact with the customer, the pick very important information relating to the product that they want, the time when they need them in the place that would want to get them from. The role of marketing and the success of any business or organization is very huge and must therefore be done due to the many advantages that will be acquired.
To begin with, one reason that should make organizations consider doing marketing is so that the market may be aware of the company and its products and services. Marketing really come in handy especially when the product has not been in the market for of the organization is new. In some instances the market may not have the information that certain organization has joined the market different products and therefore the business and making losses and not surviving in the market. Any organization must therefore try to reach out to the market to inform people of their presence and try to win their heats. This is also important for an existing organization in reminding the market of presence of its goods and services so that they can continue consuming them.
Another major reason why people do marketing is so as to increase the number of sales. You cannot continue producing goods if the ones produced initially not being sold. The awareness that is created marketing is very important since it makes people want to buy the particular products and try them out. Increase in sales is very important for the organization to survive and sustain their activities.
Furthermore, the goal of any business organization is to make profit. Marketing is a very important tool in helping organizations to maximize on their profit. The advantage that marketing helps the organization is ensuring that the products reach the final consumer in a manner that they like and influences them to purchase them.